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The Beantown Tales has GROWN a New Logo

6/14/2011

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Most company strategies will all concur that it is impertinent to create a distinctive logo which both reflects who the company is and where it attempts to go.  Keeping both aspects in mind, The Beantown Tales has assumed a new logo which encompasses a child friendly presentation while reflecting a distinctive path for the future.  Graphed by 11-11 Graphics of Georgia,  the icon features a periwinkle blue outline of Boston's skyline(signifying the author's love of Boston and the ocean), as well as two beanstalks with storybooks resting atop.  The beanstalks are climbing the city, chosen for their symbolic meaning; the assertation of a higher purpose through a climbing journey.   The first two stalks have been drawn to represent "The Land of Chocolate Cosmos" (December 2010) and "The Popcorn Hydrangea of Poppingtom" (available in early July 2011). 

Sound ordinary? 

Having the intention to appeal magical and fantastical, this will be an interactive logo where readers will be able to follow the picture's GROWTH!  With every Beantown Tale the author releases, a new beanstalk will grow with a book signifying another tale is approaching.  Once the series has concluded, a tenth and final vine will unearth to complete the picture.  

Keep your eyes peeled for a third beanstalk to see what's coming next!
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    Suzie Hearl Canale is the author of the children's book series, The Beantown Tales.

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